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case study

tools: Figma, Illustrator, Photoshop

tools: Figma, Illustrator, Photoshop

tools: Figma, Illustrator, Photoshop

client: self project

client: self project

Common room

Common room

role: User research, prototyping,
design research

role: User research, prototyping,
design research

role: User research, prototyping,
design research

More project

Overview

Overview

Overview

Common room is self project dedicated to help the young filmmaker to distribute and monetizing their movies, young filmmaker oftenly have difficulty to distribute their movie and make money from that so they have small chance to make another production again for their movie.

challange

Film enthusiast in indonesia have reach a good potentials on the market since there is a lot of movie, international or national been show in big theatre in Indonesia, however for the young filmmaker it is not that easy for them to distribute their movie to box office, oftenly they are distributing the movie in youtube. and less of them have enough platform to monetizing from their early movie productions.

Prototype

solutions

Common room taking that challage to give the young filmmakers chance to distributing their work on the platform, common room also help them to connect with other filmmakers or enthusiast to share their thought or review on the blog and news session so they will be able to spread the information if they have a screening offline or online. the main feature of common room is this platform will also able to use as online screening platform without third party. so by buying the premiuim user will able to share their movie and watch it online directly with 2 or more premium user without third party app.

Approach

Approach

Approach

in this project as UI/UX designer i take an survey with first spurces and second sources from our user as sample to develope the project, based on the survey we design the project based on user needs and with the "jacobs law" i make the design for the project easier to use for the user.

Problem statement
"How might we designing an app
for a newcomer filmmaker sell their movie"

Problem statement
"How might we designing an app
for a newcomer filmmaker sell their movie"

Problem statement
"How might we designing an app
for a newcomer filmmaker sell their movie"

observation summary

observation summary

“After conducting interviews with ten user. The high interest of newcomers in film making mostly come from students and freshgraduated. Making the length of film mostly are short movie and experimental. Meanwhile, most of the educational media for these potential newcomers are mostly still focused in the form of popular & box office movie in the market.”

“After conducting interviews with ten user. The high interest of newcomers in film making mostly come from students and freshgraduated. Making the length of film mostly are short movie and experimental. Meanwhile, most of the educational media for these potential newcomers are mostly still focused in the form of popular & box office movie in the market.”

“We must innovate in marketing and cultivate the users to increase the value and quality of their movie. we need to make the feature to curating the movie so that both user as filmmaker and film enthusiast are accomodated in this project. To understand the users more, we conducted user interviews with targeted audiences before developing the concept for this simulation feature”

“We must innovate in marketing and cultivate the users to increase the value and quality of their movie. we need to make the feature to curating the movie so that both user as filmmaker and film enthusiast are accomodated in this project. To understand the users more, we conducted user interviews with targeted audiences before developing the concept for this simulation feature”

User persona

User persona

Eva Elle

@evaelle

Eva elle 23 years old. Work as a movie director in indonesia leading small production house agency.eva is newcommers in film industry. So she thinking to distribute some of her movie production to the market.

Sastra syihab

@mccoy

Sastra syihab 25 years old. Work as a videographer in indonesia sastra working as movie videographer in a small production house agency. sastra is also newcommers in film industry. So he thinking that he want to have some of his movie production to the market for his needs.

Nadia ogiko

@kayray

Nadia ogiko 21 years old. ogiko is a freshgraduated in movie faculty in indonesia, Nadia wanted a space for her to explore more about opportunity in her movie career, . So she thinking to search some place for her to mingle with movie community.

branding and design system

branding and design system

Typography

Typography

Typography

Referring to the Common room design system .

Typography is made equally to increase user awareness & add an intuitive feel

Referring to the Common room design system .

Typography is made equally to increase user

awareness & add an intuitive feel

Color palette

Color palette

Color palette

In harmony with the color Styles in common room to add awareness and intuitive level.

In harmony with the color Styles in common room

to add awareness and intuitive level.

In harmony with the color Styles in common room to add awareness

and intuitive level.

further improovement

Further improovement

Further Improvement There are many interesting derivative features to research such as the streaming system, ranking and interesting promos from the platform to make people try this simulation feature. For the first step that can be researched is in the form of streaming feature and creator's stream feature.

lesson learned

Lesson learned

Film industries always growing newcommers will always come making movies in the public appreciation value bigger than ever.Is crucial for newcommers to have supproting environtment from from basic to advanced knowledge of film industries.